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Branding
The Power of Brand Equity: Coca-Cola’s Iconic Red Soda Can
What makes a brand valuable? How easily can you identity the products and packaging of top brands by just their color or shape? Brand equity measures the value of intangible items like a logo or symbol for a company. This idea of brand equity gives companies more credibility and creates a loyal customer base.
Product Placement Isn’t Just Movies And TV Anymore
Product placement has been a staple of advertising for decades and has evolved with technology. From movies to TV shows and online videos, product placement is everywhere you look. With the rise of sponsored content and influencer marketing, companies have found new ways to integrate their products into content in a subtle way that drives brand awareness and sales.
Multicultural Branding: Communicating to the Masses
Companies looking to expand into new racial markets must understand the complexity of diverse communities and the unique subgroups within them. By partnering with cultural influencers, considering language
preferences, and avoiding stereotypes or assumptions, companies can effectively target and appeal to specific ethnic groups and individuals within these communities.