Marketing

Using Google Analytics to Understand User Behavior

Using Google Analytics to Understand User Behavior

Learn how to use Google Analytics to gain insights into user behavior on your website. By tracking metrics like bounce rate, time on page, traffic sources, and behavior flows, you can optimize your site for better engagement and conversions.

Free Stock Images for Content Marketing

Free Stock Images for Content Marketing

The landscape of royalty-free photos is changing. In the past, sources for quality free stock photos for use on websites, in print materials and on social media was limited. In more recent years, options have expanded and there are a number of free websites that offer an increasing amount of quality visuals.

Simple Ways to Attract New Followers

Simple Ways to Attract New Followers

Social media is a powerful force and, with the right strategy and content, can attract significant attention to your brand. One of the best ways to accomplish this is to reach out to someone who already has access to the audience you desire to reach.

Google Alerts: What People Are Saying About You

Google Alerts: What People Are Saying About You

The internet is a big place and it is important to know what others are saying about you. With Google Alerts, you can receive email alerts when new pages are discovered that match a specific search query, such as the name of your company or even the names of clients or key people in your organization.

Guerrilla Marketing: Optional or Mandatory?

Guerrilla Marketing: Optional or Mandatory?

Creativity is a great way to attract attention to your brand, without spending a lot of money. Guerrilla marketing is a way to stand out from competitors, reach consumers and spread a positive message about your brand and its products and services.